5 Marketing Tactics to Reach New Community Members

Thanks to the emergence of digital technology and an increasingly competitive real estate market, it’s become difficult for real estate agents to stand out in a sea of lookalike agents and attract new business. No longer is a good-looking headshot, professional listing photos, and a property description enough to convince buyers that you’re the right [...]

6 Tips On How To Make Video Ads Social

Have you ever created a piece of content such as a property tour, house listing slideshow or an ad and thought: “Wow, this is great! I can’t wait to post this out on social.” But then the results don’t match your level of excitement for the piece? That’s because advertising on social media is very [...]

The Coldwell Banker Global Luxury Way

The Coldwell Banker Global Luxury® marketing program allows Luxury Property Specialists to seamlessly connect with the world’s most affluent clientele. It offers agents the power of a global network of 92,000 Coldwell Banker® affiliated agents located in 3,000 offices in 47 countries and territories around the world. It also provides agents with access to a [...]