Everyone’s heard the old saying, “If you want something done right, you have to do it yourself.” While this is true in many circumstances, it might not be the best practice to follow when selling a home. Handling complex legal issues, offering security when dealing with strangers in a home, properly staging a house for sale and effectively marketing the property are all tasks best executed by a knowledgeable real estate professional that has the expertise, and more importantly, the time to do these things well.

Using a professional real estate sales associate can bring big rewards. According to the National Association of Realtors® (NAR), 84% of sellers used a real estate agent when selling their home in 2008, while 81% of buyers purchased a home were assisted by a professional agent or broker.
When it is time to sell your home, let a Coldwell Banker real estate sales associate handle the details and give you the best opportunity to get the right price for your home.

Compare a real estate agent selling a home to one for sale by owner:

Home Selling and Real Estate Professionals

• For 20% of sellers, their most important expectation is that the real estate agent will help sell the home within a specific timeframe.

• The most important factor when choosing a real estate professional, cited by 39 percent of recent sellers, is the reputation of the agent.

• Ninety percent of sellers reported that their home was listed or advertised on the Internet.

• Among recent sellers, 81 percent reported that they used a real estate agent that provided a range of services and managed most aspects of the home sale.